Job Description
Are you looking for a great job where the work is actually fun? Do you want to work somewhere you can make a difference every single day? We change lives. We help children reach their goals. And we do it wearing flip flops.
As Marketing Assistant, you will support a 3 school franchise group: 2 locations in-person (Gaithersburg and Rockville, MD) and 1 location remotely (Centereach, NY). You will work closely with senior leadership to own lead generation, ensure a Golden Experience is provided at all points of the customer journey, and act as an ambassador for water safety in the communities we serve! This role will require approximately 20-30hrs per week, with opportunities for advancement for the right candidate as the franchise continues to expand.
Job Benefits:
- Paid training
- Free swim lessons for your immediate family (after 3 months of employment)
- SIMPLE IRA matching
Position Requirements:
- Flexible Availability: Able to work a mix of mornings, evenings, and weekends.
- High-Energy & Positive Attitude: Creates a fun, engaging environment for families and teammates.
- Self-Starter: Proactive, organized, and able to manage time independently.
- Detail-Oriented: Produces polished marketing materials while adhering to brand guidelines.
- Strong Communicator: Comfortable interacting with children, parents, and community partners.
- Community-Focused: Genuinely enjoys working with families and building local connections.
- Background Check Required: Must successfully complete background screening during onboarding.
Duties and Responsibilities:
- Community Engagement & Events
- Represent Goldfish Swim School in the community and promote water safety.
- Identify and coordinate participation in local events and partnerships.
- Manage the events calendar and execute in-school and external events.
- Maintain and organize marketing materials and event collateral.
- Digital Marketing & Communications
- Develop and distribute email campaigns for current members and prospective leads.
- Maintain and update sales templates and school websites seasonally.
- Oversee social media content calendars, monitor engagement, and coordinate influencer collaborations.
- Track and analyze digital performance metrics across platforms.
- CRM & Lead Management
- Manage CRM (Salesforce) to track and convert leads.
- Collaborate with schools on campaign creation and lead flow processes.
- Maintain sales scripts and audit call performance for quality assurance.
- Manage messaging platforms (e.g., Podium) for call and texting campaigns.
- Market Research & Reporting
- Conduct competitive analysis and maintain local market insights.
- Compile and analyze key performance data for regular reporting.
- Keep marketing documents and contact databases updated across locations.
Education/Experience:
- One or more years experience in marketing or related field.
- High school diploma or GED is required.
- Bachelor’s degree or higher preferred.
Work Environment:
- Hybrid working - 3-4 days in school/at events, 1-2 days per week from home / in the community.
- While performing this job, the employee is regularly exposed to heat and humidity (pool area).
- Noise level is usually moderate.
Job Tags
Part time, Local area, Immediate start, Remote work, Flexible hours, Weekend work, Day shift, Afternoon shift, 2 days per week, 1 day per week,